Photography Experience for British Airways #Flyingstart campaign with Comic Relief

The British Airways unique Flying Start photo moment was part of an immersive Aircraft experience for all the family to enjoy at the Queen Elizabeth Park in London on March 20th for the climax of Sainsbury’s Sport Relief Games 2016.

The concept of the BA Aircraft Experience was to introduce the family audience to their Community Learning Program and allow them to interact and engage with BA through dress up, role-play, arts and crafts and a photo moment to capture and amplify the experience. The photo opportunity was an entirely wireless service to ensure the Aircraft experience was realistic for the younger passengers on board. After having their picture taken in front of a life size flight deck with BA pilots, they received their souvenir British Airways and Comic Relief branded print out to take home. The interactive sharing kiosk positioned at the exit of the experience meant that all passengers got to view, print out and share them on social media with #flyingstart. All the photos were displayed instantly in high definition from the moment the photographer hit the trigger button. You can see below the activity on the day.

BA Photo Moment | British Airways and Comic Relief Photo Experience

BA Aircraft Experience | British Airways and Comic Relief Photo Experience

BA Flying Start team | British Airways and Comic Relief Photo Experience

BA Interactive Sharing Kiosk |  British Airways and Comic Relief Photo Experience

Flying Start  is the charity partnership between British Airways and Comic Relief, which raises money to help children living incredibly tough lives in the UK and around the world. From 18t to 20th March tens of thousands of people including a number of famous faces from Eastenders star Danny Dyer to gold medal-winning Olympian Sally Gunnell joined in the fun and ran, swam or cycled at the Sport Relief Games 2016 helping to raise an incredible 56,984,007 so far. Comedian Jo Brand was also in attendance at the Queen Elizabeth Park in London, having only just returned from a gruelling Sport Relief Challenge: Jo Brand’s Hell of a Walk which has raised £1,159,220.

The experience we created was only part of the photo opportunity we set up with parent company Megabooth for British Airways Stand for the Sainsbury’s Sport Relief Games 2016. Find out more here.

Summary
British Airways and Comic Relief Photo Experience
Article Name
British Airways and Comic Relief Photo Experience
Description
British Airways Flying Start photo moment was part of an immersive Aircraft experience at the Queen Elizabeth Park for Sainsbury's Sport Relief Games 2016.
Author
The Social Picture