Live Photography Activation for MINI at Goodwood Festival of Speed

Goodwood Festival of Speed 2016 was the world premiere of the first MINI Seven and the unveiling of a brand new John Cooper Works Challenge – the fastest production car exclusively built for the UK market. To capture the excitement surrounding the MINI stand at this year’s Goodwood Festival of Speed we collaborated with Megabooth to create a unique photography activation for the car manufacturer. The photo experience featured two photographers taking photos that were wirelessly transferred and displayed chronologically on an iPad and printed instantly with MINI branded frames – a welcome souvenir to car enthusiasts and loyal supporters of MINI at the festival over the 4 days. All visitors had the opportunity to view their photo on an iPad and select how many print outs they want per photo.

Live Photography for Mini at Goodwood Festival of Speed | The Social Picture 1

The stand was created by experiential event company TRO and along with the world premiere of the new Mini Seven and John Cooper Works Challenge, it featured a 3D virtual exhibit showcasing the MINI Vision Next 100 vehicle, developed to celebrate 100 Years of BMW Group and a virtual gaming opportunity for visitors to try their hand at racing themselves on the MINI Challenge Racing Experience. MINI ambassadors including Dakar driver Harry Hunt and MINI Challenge racing driver, Charlie Butler-Henderson were on hand for interviews throughout.

Live Photography for Mini at Goodwood Festival of Speed | The Social Picture 2

The MINI Seven was inspired by classic Mini heritage fused with modern design and technology, a perfect fit with the stands aesthetic of concrete and LED light strips and additional interactive elements where visitors were able to engage with MINI.

Live Photography for Mini at Goodwood Festival of Speed | The Social Picture 4

The live photography activation at Goodwood Festival of Speed is a great way to engage with your target audience and reach out to a potential new audience. The system can be adapted with even more interactive elements including social media and email uploads, green screen technology and customisation for the photos and software.

Live Photography for Mini at Goodwood Festival of Speed | The Social Picture 3

2016’s Goodwood Festival of Speed theme was ‘Full Throttle – the Endless Pursuit of Power’ and it celebrated BMW’s centenary year as a manufacturer. The enormous the sculpture outside Goodwood House incorporated several classic BMW Motorsport legends.

Photography by Ben. View Ben’s portfolio.

Summary
Live Photography Activation for MINI at Goodwood Festival of Speed
Article Name
Live Photography Activation for MINI at Goodwood Festival of Speed
Description
To capture the excitement surrounding the MINI stand at this year’s Goodwood Festival of Speed we collaborated with Megabooth to create a unique photography activation.
Author
The Social Picture