Latvian born London based photography Jolanta is an experienced documentary music photographer with a keen eye for fashion and street style. Jolanta boasts an impressive list of clients including a number of fashion brands and nightclubs.

Read our interview with Jolanta below…

What does photography mean to you?

Essentially photography for me is about storytelling. It allows me to witness and tell stories and to engage with the world on a different level. It can open doors, it can give you a reason to be in strange places and talk to strangers. And you don’t have to deal with the blank page as painters and writers do which I find a great inherent bonus of the medium!

What photographers influenced your work?

The first photographer who really influenced my work was the great music photographer Anton Corbijn. I discovered his work in my teens when I became a huge fan of Depeche Mode. He did all their photography, videos and stage designs and his work was like nothing I had ever seen before! He added another dimension to music, a deeper meaning. I doubt that the music would have had the same impact on me without Corbijn’s work.
Today there are so many amazing photographers out there and I think my work has been influenced by hundreds of great artists over the years.

What do you want your viewers to take away from your work?

I want to tell an honest story. If I could convey some sense of ‘real’ through my work then I’m happy. But it’s all in the eye of the beholder and it’s not always possible to get your message across as you intend.

Are there some clichés in photography you steer away from?

I don’t think I consciously steer away or embrace any clichés in photography. I think that every subject and situation asks for a considerate approach and once I know what story we want to tell I will use whatever steps I feel are most appropriate to get our message across. For all I know I might be using clichés all the time!

An enthusiastic budding photographer approaches you, what’s the first bit of advice you throw their way?

“Start rich!” is what my mentor first told me… he was right!
I think it is the easiest and the hardest time to become a photographer now. It’s easier than ever in history to take photos but it’s hard to have a voice and to get noticed.
Best advice I could give is keep learning, keep taking photos, look at photography and be nice to people. And finally persevere.

Answer quickly…

Canon or Nikon?


Lomography or Leica?


Analogue or digital?

It has to be both.

Black and white or colour?

Both. It’s like picking your favourite child.

Instragram or Flickr?

Instagram, no question about it.

Cats or Dogs?

Who can ever choose between these two?!

To see more of Jolanta’s portfolio please contact us today.


View some of my work