Royal Ascot 2015 – Photography case study

Royal Ascot is the most celebrated and valuable race meeting in Britain, attracting many of the world’s finest racehorses that competed for more than £5.5million in prize money. Over the course of the 5 days there was a total of eighteen group races, eight of them in Group One have made legends of the finest thoroughbreds. Spectators at Royal Ascot included members of the Royal Family and her Majesty The Queen.

Royal Ascot 2015 | Event Photography Case Study

This year, Royal Ascot wanted to create a photo experience to capture the atmosphere and individual personality of each day  of the annual sporting event, famous for being a spectacle of racing, pageantry, style and fine dining. This year the event was decorated in tapestry by Lauren DiCioccio – the official campaign launched in February across all media and digital networks and was then showcased in full in select locations at Ascot Racecourse.

Royal Ascot Tapestry | Event Photography Case Study

Juliet Slot, the commercial director at Royal Ascot, said: “The concept of creating a tapestry felt distinctly elegant, original and unique. Lauren has crafted the most beautiful tapestry, which has brilliantly achieved this aspiration…It is the first truly 360º campaign we have developed for The Royal Meeting; an event like nowhere else.”

Royal Ascot | Event Photography Case Study

Across the 5 days the tapestry was designed to be a backdrop for visitor’s to have their exclusive Royal Ascot photo. All the photos were sent wirelessly to an iPad and displayed in high definition with the Royal Ascot logo on each individual photo. Visitors then had the option to share their photos on email, Facebook and Twitter – a great addition to take your event live, capture data and create some brand exposure.

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Royal Ascot 2015 – Photography case study
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Royal Ascot 2015 – Photography case study
Royal Ascot 2015 wanted a live photo experience to capture the atmosphere and individual personality of each day of the annual sporting event.